When a website undertakes an SEO campaign, the main goal of that campaign is to see pages appear higher in the natural search results. This is typically obtained through on-page SEO, or the writing of high quality and well optimised content, but also through effective and ongoing link building strategies. Search engines use the number and quality of links to your web pages in order to determine how much authority your website has and, therefore, where it should be placed in the search results. Search engines rely on various algorithms in order to calculate the search results for any...